Who is it for?
Children, working adults, wellness customers, foodservice buyers, regional retail or another specific audience.
You do not need a finished formula or a factory. Start with the customer you want to serve, the product category you are considering, and the kind of brand you want to build.
A better first product comes from a clear market idea — not from adding more ingredients.
Children, working adults, wellness customers, foodservice buyers, regional retail or another specific audience.
Convenience, standardisation, taste, ingredient access, portability, gifting or a specific consumption occasion.
Online, retail shelf, subscription, café, reseller network, institutional supply or another channel.
Choose one focused product to test instead of trying to launch an entire range at once.
Start from an existing SAMEZ category or bring a product idea you want to explore.
Use a sample or trial quantity where appropriate. Taste it, test the use case and collect feedback.
Confirm the product, pack size, positioning, selling channel and realistic first quantity.
Finalise your brand name, pack concept, label information and customer-facing proposition.
Move to a practical commercial batch once the product direction is clear.
Use actual sales and customer feedback to decide what to repeat, improve or expand next.
If your requirement is already defined and you simply need commercial supply, go directly to B2B Solutions.
Go to B2B SolutionsPick one category, request a sample and decide whether it deserves a commercial launch.
Request a SampleEven a rough idea is enough: category, target customer and how you plan to sell it.